Oooh La La For Ooba

A thirst-quencher flavored with lovely hibiscus flowers.

Ooh who, you ask?

That’s Ooba, the new sparkling hibiscus drink by the Pleasanton-based HiBix Corp.

Yes, that’s hibiscus as in the flower that’s used in Red Zinger tea, and in Mexican-style aqua frescas. Ooba is made with all-natural hibiscus extract from hand-harvested flowers from around the world that are shipped to California.  The extract is blended with water and cane sugar, then carbonated.

Company CEO John-David Enright, a pharmaceutical industry veteran, touts the fat-free beverage’s antioxidants, and high level of Vitamin C. Eight fluid ounces — half of one bottle — has 90 calories.

The flavor also is quite refreshing and enjoyable. Less tart than pomegranate juice, with a sweet, slightly tangy flavor reminiscent of raspberries and cranberries along with a subtle floral note akin to rose petals.

Ooba comes in six flavors. There are the three debut ones, which I tried and much enjoyed: Original Hibiscus, Hibiscus & Lime, and Hibiscus & Orange. There also are three new flavors: Hibiscus & Vanilla, Hibiscus & Pineapple, and Hibiscus & Blackberry. Sip them straight, or mixed into cocktails.

Ooba is available at Whole Foods markets for about $2 a bottle.

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Date: Friday, 26. June 2009 4:18
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14 comments

  1. 1

    Looks good, do you have an Information if this is in Germany available? Think the taste is very good. :)

  2. 2

    Sounds like a delightful drink. If they don’t have it in Wegmans, I will to to Whole Foods to pick it up.

  3. 3

    That drink looks fine! You’ve just reminded me that I should make Agua de Jamaica with my hibiscus flowers…

    Cheers,

    Rosa

  4. 4

    I love this soda! They sell it in the natural foods section of a grocery store near me as well as at the actual health food store in my hometown. Yummy stuff – very good with some high-quality white rum.

  5. 5

    Mmmm, sounds very refreshing. Isn’t ooba also perilla or shiso? Is that in the beverage as well I wonder…

  6. 6

    Loved both the Lime and Orange flavors. Found them at BevMo.

    Because of the health benefits, Ooba has completely replaced my Snapple addiction.

  7. 7

    I can’t really see drinking this in the parking lot before an A’s or Raiders’ game. My test for a good summer drink is whether it “pairs” well with bratwurst or hot links. You got something in a hibiscus-flavored malt liquor?

  8. 8

    This sounds great! Would be excellent for a “staycation” :-)

  9. 9

    What a special and funny name for a drink more the ingredient.. hibiscus!

    Sound and looks fascinating even with the subtle similar roses flavors :)
    Sent to twitter right now!

    All the best,

    Gera

  10. 10

    A hibiscus drink with carbonation to help me let out a good ol’ burp? AMAZING!

  11. 11

    Sophia: It might be hard to “slurp” it, though. Hah! Sorry, couldn’t resist. ;)

  12. 12

    Wow! I’ll have to swing by and grab one!

  13. 13

    I saw it at Andronicos in Palo Alto – very refreshing!

  14. 14

    I’ve never been fond of hibiscus in teas – it seems to overpower the other flavors. But on its own, it sounds wonderfully refreshing and bright!

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