Not Your Kid’s Milk Chocolate & Food Gal Contest

Yes, it's milk chocolate.

Milk chocolate doesn’t get a whole lotta respect.

Dark chocolate aficionados turn up their noses at the stuff, sneering that it’s weak, sweet, and uncouth.

But there’s a new milk chocolate in town that just might change even those snobby taste buds.

Dark chocolate lovers already know Amano Artisan Chocolate, the Utah specialty chocolate maker, for its amazingly complex dark chocolates. The company, founded by a scientist who develops search engines, has now gone the milky way. It has created two different milk chocolate bars, ($6.95 for each 2-ounce bar), which I recently received samples of. So just how do they taste?

I’ll use my patented scale of 1 to 10 lip-smackers, with 1 being the “Bleh, save your money” far end of the spectrum; 5 being the “I’m not sure I’d buy it, but if it was just there, I might nibble some” middle-of-the-road response; and 10 being the “My gawd, I could die now and never be happier, because this is the best thing I’ve ever put in my mouth” supreme ranking.

Amano Artisan Chocolate Ocumare 30 Percent: This bar is made from Criollo cocoa beans, harvested from the colonial village of Ocumare, which lies between the coastal mountains of Venezuela and the Caribbean. The beans are tempered with whole milk. And you can really taste a creamy milkiness in the bar. It’s definitely sweeter than dark chocolate, but not hugely so. Indeed, there are notes of earth, and even raisins. The bar has a long, deep finish. This is as far from a Nestle’s Crunch Bar you can get, and still be considered milk chocolate. This is a bar that dark chocolate lovers could be tempted by if they wanted to dip a taste bud into the milky pool. Rating: 8 lip-smackers.

Amano Artisan Chocolate Jembrana 30 Percent: Balinese cocoa beans are again tempered with whole milk. This bar is more milky sweet than the last one. It reminds me of British milk chocolate bars or a cold glass of milk swirled with chocolate syrup. It’s like a sophisticated version of a childhood candy. Die-hard milk chocolate lovers would go mad for this. There’s also a lovely honey-note to it. Rating: 7 lip-smackers.

Contest Time: How would you like to try one of each of the new milk chocolate bars, along with the new Amano Montanya 70 Percent dark chocolate bar that’s made from beans grown in the mountains of Northern Venezuela? One winner can.

Just complete this sentence: “Milk chocolate is….”

I’ll give you a few of my own examples:

“Milk chocolate is the Rodney Dangerfield of chocolates.”

“Milk chocolate is the only chocolate my husband will eat. But that’s fitting, since he often admits to being a 12-year-old at heart.”

“Milk chocolate is what I eat when nobody’s looking. I can’t be seen with it or else the chocolate police will surely cite me.”

Just complete that sentence to enter the contest. The most creative, original or memorable answer will win the chocolate bars.

The contest is open to all chocolate lovers in the continental United States.

Deadline to enter: End of the day, Oct. 10. The winner will be announced on Oct. 12.

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Date: Monday, 5. October 2009 5:15
Trackback: Trackback-URL Category: Chocolate, General, New Products

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40 comments

  1. 1

    “MIlk chocolate is… a nostalgic treat for me.”

  2. 2

    Milk chocolate is my daughter’s ultimate sweet treat since she loves milk and loves chocolate!

  3. 3

    Milk chocolate is like a time machine ride to a childhood of halloween candy and birthday cupcakes.

  4. 4

    oh this sounds like a wonderful treat, and I confess I love a good milk chocolate. There I said it.

  5. 5

    Milk Chocolate is what I eat when no one is looking!

  6. 6

    Looks like the chocolate is only available from Amano? Or is it sold at some retailers?

  7. 7

    It is available at Bittersweet in SF Bay Area…

  8. 8

    Milk chocolate is what I eat when I want to escape to a quiet area, instead of being in the noisey house with all the children who keep getting louder and louder with each passing minute!

  9. 9

    Milk chocolate is waiting for me to discover it.

    I didn’t like chocolate growing up, so I skipped it and have only recently started to eat dark chocolate.

  10. 10

    Milk chocolate has been wrongly forsaken by dark chocolate purists. I openly adore milk chocolate of all sorts of low cacao percentages and white chocolate as well. Which is not to say that I’m not a chocolate snob. I, of course, choose only well-made milk chocolate and white chocolate.

  11. 11

    Milk chocolate is great melted on my fingers.

  12. 12

    Milk chocolate is the new black.

  13. 13

    Milk. Chocolate. What’s not to like? How many recipes call for chocolate without including milk? It’s a natural pairing, like berries and cream, cheese and fruit, bread and butter.

  14. 14

    Milk chocolate is what I eat when I can’t get to some dark chocolate within the next 30 minutes.

  15. 15

    Milk chocolate is the flavor of my Valentine candy, the ear of my Easter rabbit, wrapped between foil in my Halloween, and always nestled in the warm cookies left out for Santa on Christmas Eve.

  16. 16

    Milk chocolate is disappointed anyone should have eat it in shame, it didn’t mean it hurt anybody.

  17. 17

    “Milk chocolate is King! It can widen your eyes and cause your heart to sing!”

  18. 18

    Milk chocolate is with me during every life celebration!

  19. 19

    Milk chocolate is an essential part of the USDA approved food pyramid and should be eaten daily. It comes from beans. They grow on trees. Clearly it is in the fruit/vegetable food group. I rest my case :-)

  20. 20

    Milk Chocolate is what i really buy when i go to the store to “pick up some milk.”

  21. 21

    milk chocolate is my food version of “The Hills”

  22. 22

    Milk chocolate is sometimes just the right thing to soothe you.

  23. 23

    Milk chocolate is whatcha want it to be, a snack for the moment–or eternity.
    By that I mean it’s full of ways, to brighten your nights or perk up your days,
    I prefer choc dark but have decided, milk choc tastes fine, so don’t deride it
    Were all dark chocolate to disappear, would I faint or die or cry in my beer?
    Not while there’s chocolate of milky flavor—knowing it exists is knowledge to savor.
    Sustainable it’s not; locally grown it ain’t, its carbon footprint may make a heart faint;
    Yet even if green doesn’t color this treat, I consider it still the plural of “good eat”!

    (with apology to real poets and esp. that guy who explains food in scientific terms …)

  24. 24

    Milk chocolate is what keeps me company in the winter. I NEED to have some in the apartment at all times, because once the cold weather kicks in, I get sudden and intense chocolate cravings. Ain’t nothin’ like a bar of creamy delicious milk chocolate to soothe my troubles and warm my soul.

  25. 25

    Milk chocolate is a sneaky way of getting your dairy in.

  26. 26

    Milk chocolate is the only way my mom got some calcium in me (this was before orange juice was fortified w/ the stuff).

  27. 27

    Milk chocolate is the answer.

  28. 28

    how is this?

    Milk chocolate is the chocolate of choice by real men.

    Milk chocolate is what my mom gave me.

    Milk chocolate is my vice of choice.

  29. 29

    Milk chocolate is to dark chocolate what chardonnay is to cabernet.

  30. 30

    Milk chocolate was my favorite chocolate when I was growing up.

  31. 31

    Milk chocolate is the space between desire and fulfillment.

  32. 32

    I love the smacker system and milk chocolate is best eaten piled high with mounds of crunchy peanut butter.

  33. 33

    milk chocolate is something i wish i could still eat now that im lactose intolerant :(

  34. 34

    Milk chocolate is what keeps cows in business. Do you have a problem with cows? No? Then you should eat milk chocolate.

  35. 35

    Mellisa:

    Mooo! Moo, moo moo. Moo? Moo moo mooo mooooo!

  36. 36

    Milk Chocolate begets toasty cups of hot chocolate which beget cozy evenings of snuggles, blankies and movies with my daughters.

  37. 37

    Milk chocolate is what I will eat just to say “Milk, it does a body good”

  38. 38

    Milk Chocalte is what makes the world go round.

  39. 39

    milk chocolate is orgasmic!

  40. 40

    The contest is now officially closed. Winner to be announced on Monday, Oct. 12.

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