A Sweet Society

How'd you like these raspberry-white chocolate sables delivered to you? (Photo courtesy of Tell Tale Preserve Company)

Executive Pastry Chef William Werner, one of the Bay Area’s top talents, won’t officially open his new Tell Tale Preserve Company on Union Square in San Francisco until November.

But those impatient for a taste of his confections have a novel option in the meantime: Become a member of its Tell Tale Society.

For a $35 a month subscription, you get a once-a-month delivery of house-made pastries, jams, candies and breads. Now, that’s my idea of high society.

Customers can either pick up their package at a designated location or have it shipped directly to them for an extra fee.

The once-a-month delivery bag. (Photo courtesy of Tell Tale Preserve Company)

The first burlap bag shipment of goodies is set to go out on Sept. 1. It will include an almond financier, plum-litchi pate de fruit, coffee-laced milk jam, caramels with volcanic sea salt, savory tomato-semolina bread, praline marshmallows, and raspberry-white chocolate sandwich cookies.

Werner, who has worked at Quince in San Francisco and the Ritz-Carlton Half Moon Bay, is building a patisserie and delicatessen on tucked-away Maiden Lane. Tell Tale Preserve Company is a collaboration between him and the Whisk Group, a Maryland boutique hospitality group.

The new shop, with 20 seats inside and 20 outside, will serve breakfast, lunch and afternoon treats, which will be made for the most part at an off-site kitchen in San Francisco’s Dogpatch neighborhood. Look for such delights as creamsicle eclairs, Sicilian pistachio lemon tea cake, Madeleine, nougats, macarons and marshmallows. Housemade preserves will be sold in five- to eight-ounce Weck jars, provided for a nominal one-time deposit fee. Flavors include Seville orange with bourbon, roasted banana, and savory selections such as terrine of foie gras with chocolate and port.

Breakfast sammies also will be available, as well as soups, salads, and savory cakes such as speck with semi-dried figs.

And don’t forget to check out the 35 antique pastry scales that will be on display, which Werner has collected over the years on his travels.

Sticky caramel with volcanic sea salt. (Photo courtesy of Tell Tale Preserve Company)

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Date: Monday, 30. August 2010 5:25
Trackback: Trackback-URL Category: Chefs, Chocolate, Enticing Events, Fruit, General, New Products

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  1. 1

    What beautiful creations!



  2. 2

    Can’t wait to check it out. I loved his desserts at Quince…

  3. 3

    I know it would cost me a pretty penny for shipping but I think I might have to see if he’d be willing to ship to Jersey…lol

  4. 4

    I wish I lived in San Francisco! :) That last picture is absolutely tantilizing!

  5. 5

    lovely, may i know what is the first photo and also the last photo?

  6. 6

    Big Boys Oven: Just put your cursor over any photo and up will pop the caption.

  7. 7

    How gorgeous. I’m a little hypnotized by those raspberry sandwich cookies–they are stunning.

  8. 8

    Oh! We will be in SF in a couple of weeks for the weekend…will sure to check it out…thanks!

  9. 9

    Wow, that caramel with volcanic salt looks amazing!

  10. 10

    Those really are some beautiful sweets. Makes me wish I lived in America so that I could be on the delivery list :)
    *kisses* HH

  11. 11

    thanks for the heads-up. The pick up is on my side of town so I took the plunge and ordered one. What a treat to look forward to on Wednesday!

  12. 12

    The first picture looks amazing!! what actually is the dessert?

  13. 13

    Yet another reason why I should live in SF. I’m telling my ex-roommate who lives there about this. If I can’t have these stellar desserts delivered to my home, at least I can live vicariously through her.

  14. 14

    All you had to say was raspberry white chocolate sandwich cookies. This is the kind of bag everybody wants to get in the mail.

  15. 15

    Wow, can’t wait for this place to open! I think it’s safer for me to go to the store instead of having monthly sweets!

  16. 16

    wow what a wonderful sounding idea to have goodies delivered right to your doorstep!

  17. 17

    Dang, I wish my husband worked closer to the pick up places in the city, I’d love to try this!

  18. 18

    Ohhh…this is definitely a society that I want to join! I’ll have to keep my eye on this one. Besides the fact the everything sounds delicious, I also love the way they photograph their food!

  19. 19

    wow wish i could be there. that looks great!

  20. 20

    Oh my, I heard about his shop on Maiden Lane, just another reason to go exploring down near Union Square. The description of those treats are just incredible.

  21. 21

    Yum! I am so excited about this and I have been telling EVERYONE.

  22. 22

    any word on when Tell Tale will open in Nov?

  23. 23

    Ann: Latest word is that it will open sometime in December. Stay tuned….

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