Made in Brooklyn, Baked at Home

The "Dumbo Delicious'' loaf. And boy, is it ever delicious.

With its barbecue joints, hipster flea market, vibrant DIY food culture and slightly more affordable housing prices relatively speaking, Brooklyn is the “it” city these days.

Thanks to Baked Better, you can bring a taste of Brooklyn home with you. The company, founded by two friends, sells fabulous organic bread mixes that make baking fresh, warm loaves as easy as can be.

I’m not always a fan of mixes because so many of them are not only pricey, but require you to add so many other ingredients that you might as well just make the whole darn thing from scratch. Not so with Baked Better mixes, of which I had a chance to try samples.

You just add water, salt and a sweetener like sugar, honey, molasses or agave nectar to the contents of the bag, along with the enclosed yeast packet. Stir with a wooden spoon, then pour into a greased loaf pan to let rise for half an hour. Then, bake in the oven for an hour.

What emerges is a loaf of bread on par with those at an artisan bakery — moist, tender, very hearty and suffused with a developed grain flavor.

Choose from three different bread mixes ($6.99 each) with Brooklyn connotations: Dumbo Delicious (a blend of organic whole wheat flour, organic flax seeds, organic sunflower seeds, organic rolled oats, and organic sesame seeds); Cobble Hill Crave (a multi-grain mix with walnuts and cranberries); and Park Slope Staple (organic whole wheat flour and organic whole grain wheat).

The "Park Slope'' loaf with my additions of cherries, walnuts and rosemary.

A great loaf of home-baked bread in just 90 minutes.

With its nutty crunch, Dumbo Delicious is great just toasted and smeared with butter. It also would make a memorable sandwich foundation for all manner of cheeses, spreads and deli meats.

Park Slope Staple is the most basic of the three mixes. That’s why you’re encouraged to stir in your own additions such as dried tomatoes, cheese, chocolate chips or dried fruit. I added fresh rosemary, chopped walnuts and halved Bing cherries frozen from last summer. Even with the addition of the fruit, this did not make for a cloying loaf. Unlike cinnamon bread, it was much more restrained in the sugar department. It would be great smeared with cream cheese or topped with slices of prosciutto.

Choose from three different bread mixes.

Baked Better also donates a portion of profits to charity. Every time you buy a bag, you can vote for one of four charities you want the proceeds of your purchase to go to.

Now, there’s no excuse not to make your own bread more often. Not when it’s this easy.

More Mixes to Try: Momofuku Milk Bar Cookie Mixes

And: Bakesale Betty Ginger Molasses Cookie Mix

And: Ad Hoc’s Cake Mix and Frosting

And: Baked Brownies and Blondies

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Date: Thursday, 15. March 2012 5:26
Trackback: Trackback-URL Category: General, Great Finds, New Products

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7 comments

  1. 1

    Lovely products!

    Cheers,

    Rosa

  2. 2

    I am also often weary of bread mixes, but these really do look fabulous. And of course I’m always happy to support a Brooklyn start-up :-)

  3. 3

    These sound great, easy to make delicious bread with!

  4. 4

    The one with cranberries and walnuts sounds good. I’m a bit timid with tackling bread from scratch so this is a good starting point.

  5. 5

    How fun! I think you’ve convinced me to buy a mix. I am shocked at how good some of the mixes are these days, especially from New York. Anything from Brooklyn, has to be mad-fabulous-happen’n. :)

  6. 6

    These all look so good. I think the milk bar cookie mix looks awesome!

  7. 7

    That’s a lovely looking homemade bread. My son studied at Stella Adler last year. We organised accommodation for him in Brooklyn – much more affordable than Manhattan. He loved Brooklyn – lots of great cafes, restaurants etc.

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