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It Looks Like Beef — But It’s Better for You

A hefty burger made with bison meat distributed by a San Francisco start-up.

Wouldn’t you like to sink your teeth into that burger above?

You can — and do a body good, too.

That’s because it’s bison meat — which is lower in fat, lower in cholesterol and higher in good-for-you Omega 3’s than skinless chicken or grass-fed beef.

It’s also rich in iron, B12, zinc and niacin.

Recently, I had a chance to sample some ground bison meat from BisonBison Co., a new San Francisco start-up distributor that’s on a mission to introduce more folks to the merits of bison meat from American buffalo raised in South Dakota.

I made simple burgers with my sample of ground meat, grilling the patties then snuggling them inside pretzel buns. Because bison meat is so lean, you definitely don’t want to overcook it.

The burgers were juicy and tender, and had a cleaner finish on the palate than your typical beef burger.

To get BisonBison’s products into wider distribution, the company is hosting a crowd-sourcing campaign through Aug. 29 on Indiegogo. Pledge $25 and receive 2 pounds of ground bison meat (only available to those in the Bay Area) or two bags of bison jerky or two bags of pemmican, a Native American snack of dried bison meat and cranberries.