Wednesday, 10. October 2012 5:25
Is it too early in the month to already start talking about candy?
I think not.
Especially when it’s candy that’s made with better, more healthful ingredients.
Unreal Brands candy is the brainchild of 15-year-old Nicky Bronner, who got so peeved one year that his parents had confiscated his Halloween loot that he decided to come up with new versions of his favorite candies that his parents would approve of.
Of course, it helps that his father is Boston entrepreneur Michael Bronner who founded Digitas, a digital direct marketing company, and Unpromise, which reinvented the loyalty program model. It also didn’t hurt that his father is friends with the likes of Tom Brady, Giselle Bundchen and Matt Damon, all of whom are now Unreal brand ambassadors.