Drop by any participating Haagen-Dazs store, 4 p.m. to 8 p.m. May 12, for a free scoop of any “bee-built” flavor.
Don’t worry, that’s not ice cream with bees mixed into it. Rather, it’s ice cream flavors made with ingredients that bees help pollinate.
As you may know, one in three bee colonies in the United States has mysteriously vanished over the past few years. Bees are essential to our food supply, as they are responsible for pollinating one-third of it.
Haagen-Dazs has partnered with Penn State to help further the research the university is doing into this crisis. In 2008, the gourmet ice cream company donated $150,000 to the university. This year, it will provide a $125,000 gift.
The free scoop-promotion is a way to raise awareness about the honey bee problem. To find a participating Haagen-Dazs near you, click here.