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Ineeka Puts Innovation Into Tea

Tuesday, 22. January 2013 5:25

A new type of tea bag from Ineeka.

It opens up like a miniature grocery bag with handles to sit squarely in your mug of hot water.

Inside of it, organic tea leaves swell and swirl, steeping an exquisitely fresh tasting brew that’s smooth, satisfying and noticeably less tannic.

Take a taste of Ineeka teas, founded by a husband and wife team in Chicago whose families have been in the tea business for generations.

Shashank and Sumita Goel tout their company as the only completely vertically-integrated tea brand in North America. That means they grow their tea on family farms along 15,000 acres in the Himalayas north of India and package the teas, themselves.

Ineeka (“little Earth” in Sanskrit”) grows their tea organically and biodynamically in self-contained systems. For instance, the animals on the farms eat the food grown on the farms. In turn, their manure fertilizes the soil. The company employs 25,000 people who also live on the farms. As Fair Trade certified, the company pays higher than wages than the industry norm, too.

But of course, the proof is in the taste.

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