It’s not every burger joint that offers quinoa, kale and deviled eggs.
But The Counter, which has locations worldwide now, started in Santa Monica, where gourmet, healthful grub is definitely appreciated.
That’s why the build-your-own burger chain has introduced a new menu this month at its Northern California locations that will eventually expand to encompass all its outposts.
Don’t worry — you can still design your own burger to your heart’s content from type of bun, meat and cheese to a full arsenal of toppings. But there are now new salads, drinks and set burger options, as I found out when I was invited in recently to be a guest of The Counter at San Jose’s Santana Row.
Among the new selections are a Veggie Club ($7) with grilled zucchini, roasted red pepper, grilled carrot, avocado, tomato, mozzarella and pesto; the Un-Brie-livable ($9.50 for 1/3 pound or $12.50 for 1/2 pound) ground turkey patty with brie, organic mixed greens, dried cranberries, tomato, and apricot sauce on a multigrain bun; and the Sonoma Bowl ($10.50 for 1/3 pound or $13.50 for 1/2 pound) beef burger in a bowl with organic greens, quinoa, herbed goat cheese, red onions, roasted tomatoes and pesto.