The Debut of Al’s Real Goods Cookies

Chef Aaron London's new packaged cookies just hit store shelves. Left to right: Ginger Smack, Choco Choco, and Choco Chip.
Chef Aaron London’s new packaged cookies just hit store shelves. Left to right: Ginger Smack, Choco Choco, and Choco Chip.

Aaron London has been many things over the years: chef, restaurateur, and recipient of a Michelin star and Bon Appetit magazine’s “Best New Restaurant in the Country.”

Now, add to that list: cookie entrepreneur.

The former chef of the ground-breaking, vegetable-forward Ubuntu in Napa, London closed his Michelin-starred Al’s Place in San Francisco in 2022, and spent the next couple of years working on crafting packaged cookies that he would be proud to sell on grocery store shelves.

The result is Al’s Real Goods boxed cookies that are made with brown cane sugar, free-range eggs, Fair Trade chocolate, and butter from grass-fed cows.

The cookies come in three varieties: Choco Chip, Choco Choco, and Ginger Smack.

I had a chance to try samples of the cookies, which come 12 to a box (6.07 ounces) for $9.99.

They are sold in whimsically decorated packages that sport sayings such as: “Kiss My Cookie,” and “Stop Looking At My Bottom” (printed on the bottom of the box).

They’re small cookies, so two per serving will amount o 140 calories, 6 or 7 grams of total fat (depending on the variety), 25 milligrams of cholesterol, 170 milligrams of sodium, 19 grams of carbohydrates, and 2 grams of protein.

The playful packaging.
The playful packaging.

They may lack the varied texture of fresh-baked cookies that typically have crisp edges that give way to softer middles, but these are tender throughout and ever so slightly chewy.

The Choco Chip have tiny chocolate chips dotted throughout, and the lingering taste of vanilla. The Choco Choco have a deep cocoa flavor. And the Ginger Smack transport you immediately to fall with their warm ginger and molasses notes.

The cookies taste very nostalgic, like the ones your mom packed for you in your brown-bag lunch — only without the pedigree.

Find the cookies on the Al’s Real Goods website, and at stores such as Lunardi’s, Bi-Rite Market, Gus’s Community Market, Luke’s Local, Rainbow Grocery, and more.

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