It’s a Japanese restaurant owned by a Korean-American chef that’s named after one of the world’s most expensive and endangered fish.

And it’s a place where sharks gather — as in Manny Malhotra, Joe Pavelski and Kent Huskins of the San Jose Sharks hockey team, who circle the ice at HP Pavillion, then come here for a bite to eat.

Executive Chef Jun Chon, opened Bluefin restaurant last October on The Alameda in San Jose, not realizing the name he had chosen was that of a species many environmentalists are urging be declared endangered because it has become so over-fished.

“I have gotten criticized a few times about the name,” Chon says. “I only picked the name because it was simple and easy to remember. It’s the king of fish. I didn’t think about the endangered part.”

It’s a Catch-22 for many sushi chefs these days. So many of the most popular fish used for sushi are over-fished. But so many customers still want to eat those varieties that chefs feel almost obliged to serve them.

Chon says he tries to follow the Monterey Bay Aquarium’s guidelines for sustainable fish, but he believes it would be nearly impossible to adhere to them strictly. As it is, he says he won’t buy unagi from China because of the use of antibiotics. He only purchases certified yellowtail. And while he does buy toro (the fatty, luscious belly flesh of the bluefin tuna), he tries to buy only farm-raised from Spain or Japan. As pricey as it is — $16 for two slices — the restaurant sells two to 10 orders a night.

Chon, 49,  is an unlikely restaurateur — the eldest son of a Korean mother born in Japan who never learned to cook growing up, and who majored in mechanical engineering at the University of California, Berkeley only because his limited English made it difficult to study other courses besides math and science.

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It’s always a challenge to discreetly take photos inside extremely dim restaurants without the distraction of a flash.

It’s doubly hard when the dining room’s lighting also happens to have a very night-clubby red glow to it. Such is the case at the hip new Nombe in San Francisco, a short drive from the Best Western Tomo.

Alas, not even help from my good friend, a professional photographer, could salvage the pics I took when I was recently invited in to dine as a guest. Indeed, when she first saw my photos, she deemed them “radioactive.”

Fortunately I was able to summon help from the publicists for the restaurant, who were kind enough to supply me with a few very nice photos.

It’s a good thing, too, because odd red-glow aside, Nombe is fun and most colorful, indeed. It has transported the time-honored tradition of Japanese izakaya noshing to the Mission. In Japan,  “izakaya” refers to a drinking spot that serves small plates of food. And Nombe (pronounced ‘”nom-bay) is what you would refer to someone who likes to drink. A lot.

Executive Chef Nick Balla (late of the popular O Izakaya Lounge in San Francisco) has long been fascinated with Japanese cuisine. “My Mom grew up a hippie,” he says with a laugh. “I always had miso around. I had a lot of Japanese friends. And I just like the flavors.”

He and his partners have transformed a former taqueria and diner into an eclectic spot that stays open until 2 a.m. on Fridays and Saturdays. The black and white tile diner floor is still there, but augmented by almost Deco-like light fixtures made of recycled metal. Balla did all the renovations, himself, with his parents even lending a hand with the dry-walling.  He even made all the wooden menu boards, too.

As you look around, it’s hard to figure out just what Balla did NOT make. Umeboshi (pickled plum) and furikake (a staple used to season rice) are all made in-house. Balla also makes his own karasumi (salt-cured mullet roe) from fish his uncle in Florida sends him.

Nombe also has an extensive list of sakes, and its own sake sommelier in Gil Payne, who attended college in Japan. In fact, the restaurant will host its first sake dinner on March 18. Four different namazake sakes (fresh, unpasteurized sake) will be paired with four dishes for $45 per person. For reservations, call (415) 681-7150.

We started with a special of assorted sashimi. It was listed as 20 pieces for $34.  But since we wanted to try a lot of dishes, the chef was kind enough to make us a half-portion size of the fresh big-eye tuna, local halibut, ocean trout, New Zealand hiramasa, and tuna tartare with nori and sesame. The fish was impeccable.

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