Tag Archives: Aaron London

The Debut of Al’s Real Goods Cookies

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Chef Aaron London's new packaged cookies just hit store shelves. Left to right: Ginger Smack, Choco Choco, and Choco Chip.
Chef Aaron London’s new packaged cookies just hit store shelves. Left to right: Ginger Smack, Choco Choco, and Choco Chip.

Aaron London has been many things over the years: chef, restaurateur, and recipient of a Michelin star and Bon Appetit magazine’s “Best New Restaurant in the Country.”

Now, add to that list: cookie entrepreneur.

The former chef of the ground-breaking, vegetable-forward Ubuntu in Napa, London closed his Michelin-starred Al’s Place in San Francisco in 2022, and spent the next couple of years working on crafting packaged cookies that he would be proud to sell on grocery store shelves.

The result is Al’s Real Goods boxed cookies that are made with brown cane sugar, free-range eggs, Fair Trade chocolate, and butter from grass-fed cows.

The cookies come in three varieties: Choco Chip, Choco Choco, and Ginger Smack.

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AL’s Deli Is A Little Bit of This, A Little Bit of That

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Chef-Owner Aaron London at his new AL's Deli during opening week.

Chef-Owner Aaron London at his new AL’s Deli during opening week.

Chef-Owner Aaron London describes his new AL’s Deli in San Francisco as East Coast Jewish deli meets Israeli street food.

It is a little bit of this, a little bit of that, and a whole lot of what London likes to eat on his downtime, well, when he has any, that is.

After all, when you also run a Michelin-starred restaurant, AL’s Place, just a few blocks away, which was named Bon Appetit magazine’s top new restaurant in American in 2015, there are few moments to spare.

So it’s lucky for the rest of us that his new fast-casual concept fits the bill when time is short, cash is precious, and you’re craving big flavors in a carefree spot done up in Miami Art Deco hues.

Just follow the pink sign.

Just follow the pink sign.

The bright, sunny interior.

The bright, sunny interior.

If last week’s opening was any indication, he has another hit on his hands. When I was invited in as a guest of the restaurant in only its fifth day of operation, the place was mobbed on a Saturday night, with a few folks lined up to get in the door.

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