Imagine a goodie box stuffed with 15 delightfuly pampering products all made by Bay Area artisans. Who wouldn’t want to get spoiled with that?
Farm Box, a local company started during this ever-challenging year to help promote products from small family farms, has created the perfect holiday gift box — for your family, friends or even yourself — that can be delivered anywhere in the United States. Best yet, it helps support small local producers at a time when they could use a hand.
Farm Box co-founder Andreas Winsberg, whose father founded East Palo Alto’s Happy Quail Farms, sent me a sample box gratis to check out. Each box includes an extra special touch: a pretty painted card designed by his grandmother. Mine depicted the Golden Gate Bridge.
A tangle of pasta. Dolloped with fresh corn kernels, basil leaves, and soft cheese. All lavished with a naturally sweet corn sauce that’s creamy yet not heavy in the least.
If that dish doesn’t say summer, what does?
And if that doesn’t get your mouth watering, what will?
When the folks behind the Bay Area’s Farm Box company delivered one of their stellar produce boxes over the weekend, it’s no surprise that’s the dish I was inspired to make first.
Farm Box is a weekly curated farmers market box that customers can get delivered to their door or pick up at the Ferry Plaza farmers market on Saturdays or the Menlo Park farmers market on Sundays. The company was co-founded by Andreas Winsberg, son of David Winsberg, who owns Happy Quail Farms in East Palo Alto, a premier grower of peppers, including the beloved pimentos de Padron.
Each week, Andreas and his team put together a different Farm Box, made up of peak-produce from small local farmers who sell regularly at the Ferry Building and Menlo Park farmers markets.
Andreas Winsberg is used to growing things. The son of a farmer — David Winsberg of East Palo Alto’s Happy Quail Farms that started the craze for pimientos de Padron in California — he’s been helping his dad plant those prized Spanish peppers and sell them at the San Francisco Ferry Building farmers market since he can remember.
Now, it’s this 25-year-old’s turn to germinate something special of his own.
In late-March, just as the COVID-19 pandemic hit full bore in the Bay Area and shelter-in-place restrictions took hold, he created Farm Box, a weekly curated farmers market box that customers can get delivered to their door or pick up at the Ferry Plaza farmers market on Saturdays or the Menlo Park farmers market on Sundays.
Farm Box was developed by 409 + Co, a design agency that Andreas founded with fellow 20-something alums of Pennsylvania’s Haverford College, Stephen Davis and Jessie Lamworth.
They didn’t set out to do this. But realizing just how complicated buying groceries and food was about to become for people, they rose to the challenge to build out a new web-delivery business to help small-scale, local farmers, whose goods are so perishable, reach more customers.
“Seeing what my dad was going through, and fearing that the farmers market might shut down, was the impetus,’’ Andreas says. “We’re not in it to get rich, but to help farmers and others who need the boost now.’’