Tag Archives: French macaron

Sweet On San Francisco’s Artisan Macaron

Prettily boxed French macarons for gift-giving to friends -- or yourself.
Prettily boxed French macarons for gift-giving to friends — or yourself.

Looking for an host/hostess gift this holiday season that’s sure to impress?

San Francisco’s Artisan Macaron has exactly that.

Best yet, these crunchy, cream-filled meringue confections are readily available at Whole Foods and Nugget Markets to pick up on the spur of the moment.

Chef Alex Trouan started apprenticing at a pastry shop in his native France when he was only 15 before going to work for legendary Pierre Herme in Paris. In the 1990s, he moved to California, started baking macarons, and never looked back.

Read more

Macarons Galore in Palo Alto

Chocolate Yuzu, Lavender Cassis and Red Velvet macarons from Chantal Guillon.

Chantal Guillon chuckles that Americans feel it’s a required rite of baking passage to try to make their own macarons at home, while the French scoff at the idea and would just as soon buy them from a specialty patisserie.

It would be like trying to bake your own baguettes at home, she says. Why?

When she moved to the Bay Area in 2008, the cupcake craze was in full throttle. But most folks were still unfamiliar with the dainty French sandwich pastry known as a macaron and often confused them with American macaroon cookies made with shredded coconut.

Guillon, a former restaurateur in France and art importer, decided it was high-time Northern Californians got to know real macarons.

Chantal Guillon outside her Palo Alto shop.

So, in 2009, she opened her namesake Chantal Guillon macaron and tea shop on Hayes Street. It proved so successful that this summer she opened her second shop on University Avenue in Palo Alto.

Recently, I met up with her at her brightly lit Palo Alto storefront. Inside, there are long glass cases of macarons of every hue and a whimsical wall art of women’s purses, each with a box of macarons sticking out of them — just like you’d see women doing in France, she says.

Read more