Andreas Winsberg is used to growing things. The son of a farmer — David Winsberg of East Palo Alto’s Happy Quail Farms that started the craze for pimientos de Padron in California — he’s been helping his dad plant those prized Spanish peppers and sell them at the San Francisco Ferry Building farmers market since he can remember.
Now, it’s this 25-year-old’s turn to germinate something special of his own.
In late-March, just as the COVID-19 pandemic hit full bore in the Bay Area and shelter-in-place restrictions took hold, he created Farm Box, a weekly curated farmers market box that customers can get delivered to their door or pick up at the Ferry Plaza farmers market on Saturdays or the Menlo Park farmers market on Sundays.
Farm Box was developed by 409 + Co, a design agency that Andreas founded with fellow 20-something alums of Pennsylvania’s Haverford College, Stephen Davis and Jessie Lamworth.
They didn’t set out to do this. But realizing just how complicated buying groceries and food was about to become for people, they rose to the challenge to build out a new web-delivery business to help small-scale, local farmers, whose goods are so perishable, reach more customers.
“Seeing what my dad was going through, and fearing that the farmers market might shut down, was the impetus,’’ Andreas says. “We’re not in it to get rich, but to help farmers and others who need the boost now.’’Read more