Thuong Tan launched her Silicon Valley startup two years ago. It wasn’t centered on hardware or software.

But on noodles.

Instant ones that were plant-based, shelf-stable, and could be ready to eat in all of 5 minutes.

You see, Tan, has never been a big fan of rice or potatoes, despite her Chinese, Vietnamese and Finnish heritage. For her, noodles have always been where it’s at.

So, while working for Business Finland, the Finnish organization focused on funding, trade, investment, and travel promotion, she got the notion to start her own business, one that would bring her the same warm satisfaction as a bowl of her mother’s Vietnamese brothy noodles.

The Noodelist was born.

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