Le Grand Verre
First came single-serve wine and Champagne bottles. Then, mini wine cans.
Now, get ready for tube wine.
Just launched in the United State, Le Grand Verre packages offerings from boutique French wineries in single-serve, screw-top, slender, plastic tube-like containers.
The shatter-proof, recyclable container, which holds 6.3 ounces, was designed by research funded by the state of Burgundy. It’s so compact that you could easily slip one into your pocket, too.
The company was founded by CEO Nicolas Deffrennes, who got the idea for it after joining Harvard University’s wine club; Regis Fanget, who has worked in advertising for French luxury goods; and Valerian Dejours, a computer science engineer.
The wines come in 4-packs, either featuring one wine or a variety, for $19.99 to $29.99. Most are also crafted by female winemakers or female-owned estates who adhere to organic or sustainable farming practices.
I had a chance to try a sampler pack with two different reds and two different rosés. Each tube holds one generous glass.Read more