The other day, I found myself waking up to the sun coming up over the Jordan Estates vineyard in Healdsburg, along with the pitter-patter sound of workers inspecting the barrel room next-door to my four-poster suite.
It was enough to make me want to roll over in bed and call out playfully, “How’s that 2019 vintage coming along, Jeeves? Do the barrels need turning?”
Yes, some rewards programs offer the opportunity to upgrade an airline seat, get store gift certificates or even cash back. Jordan does something quite different. It allows you to accrue points that can be used toward posh private wine tastings, decadent dinners prepared by its own chef or even overnight stays like this in one of its three private suites on the property.
It’s enough to practically make you feel as if you’re the queen — or king — of your own winery. If for a few hours, anyway.
Jordan has vanquished the typical wine club, which usually requires members to purchase a case of wine every month. Instead, what you purchase — and when — is entirely up to you. Plus, the points never expire. You earn three points per dollar spent. And when you join the program, you automatically get 3,000 points.
There are three membership levels: Silver (when you spend $500 in your lifetime), Gold (when you spend $2,500) and Platinum (when you spend more than $5,000). Once you reach one of those levels, you gain access to a selection of experiences that will cost you a certain number of points plus a monetary amount (since California law prohibits freebies with purchase of alcohol).
Although I am nowhere near any of those precious-metal levels, I had a chance to experience what Gold and Platinum members can, when I was invited as a guest of the winery to stay overnight at the estate room plus enjoy a seat at a four-course “Formal Lavish Luncheon.”