Sprinkles Cupcakes fans will be glad to know that through Oct. 31, they can buy a boxed dozen that will guarantee a frosting-filled Halloween.
The “BOO” box features three of the bakery’s most popular flavors: vanilla milk chocolate, black and white, and red velvet — plus limited-edition caramel apple cupcakes. The cupcakes come decorated with cute little ghosts, too.
I blame this on Nate of the House of Annie blog.
After returning from my Los Angeles vacation, where I made the rounds of bakeries, I thought I was done with nibbling on cupcakes. At least for a little while.
But then Nate had to tell me that one of my favorite South Bay bakeries had started making cupcakes.
Darn him. Darn him.
So, of course, I had to try them. Calories be damned.
Off I went to Sugar Butter Flour’s original location in Sunnyvale (there’s a second one in Campbell now, too). Last year when I was still writing for the San Jose Mercury News’ food section, I had picked Sugar Butter Flour’s pastry chef-partner, Irit Ishai, as one of the top pastry chefs in the South Bay. Consider her resume: Former pastry chef at Sent Sovi in Saratoga under then-Executive Chef David Kinch; former pastry chef of Kinch’s subsequent restaurant, Manresa in Los Gatos; and an apprentice at Fleur de Cocoa in Los Gatos, owned by Pastry Chef Pascal Janvier, whom I also singled out in that same story as a stellar pastry chef.
Sugar Butter Flour’s cupcakes are $3 each. I picked one of each available that day to cart home: a strawberry-filled vanilla cupcake, a marble cupcake topped with chocolate buttercream, a chocolate cupcake with a white squiggle a la Hostess, and a peanut butter-filled chocolate cupcake with peanut butter buttercream.
It would be hard to do justice to the cupcake culture that’s risen in Los Angeles. Everywhere you turn, it seems like there’s a cupcake bakery or one about to open. And it would be doubly hard to do an all-out cupcake-off after one is already bursting at the seams from a lunch of bone marrow, and burrata pizza.
But my hubby and I gave it our best shot, even after such a filling lunch. We picked up five cupcakes total from two bakeries (priced at $3 to $4), then took them back to our hotel room to do our own taste-test.
First up, cupcakes from Joan’s on Third, a cute-as-a-button, family-owned, cafe-bakery that also sells gourmet food to-go, including chi-chi pasta sauces, cheeses galore, charcuterie, and roast chickens. We had high hopes for these cupcakes. They were beautiful to look at. We chose a Snickers bar-topped chocolate cupcake; a peanut butter-marshmallow chocolate cupcake; and a “Cloud,” a chocolate cupcake topped with a huge spiral beehive of chocolate-dipped marshmallow that looked like Marge Simpson’s head.
We also picked up two cupcakes from an old favorite, Sweet Lady Jane, known for its fabulous cakes. The downside to Sweet Lady Jane is that it doesn’t always have cupcakes. You just have to hit it at the right time and hope for the best. We lucked out that day, getting our hands on a Red Velvet and a chocolate cupcake.
I tore into a bag of the new Newman-O’s Peanut Butter Creme Filled Chocolate Cookies, and curiously took a bite. As I contemplated whether I liked the new cookie sandwiches, my hand started reaching for another. And then another.
That answered that.
Basically, I had to close up the bag and move it to another room so that I wouldn’t end up inhaling the entire package. The deep cocoa-tasting, crisp chocolate cookies encase a creamy, subtly salty peanut butter filling. I especially like how the cookies are not that sweet.
I came armed with a hat, sunscreen, bottled water, and even a book.
But this is what you must do when you prepare to do battle with the Sprinkles Cupcakes line.
You may recall how last week I intended to run inside the new cupcake bakery at Stanford Shopping Center in Palo Alto, then dart across the road to the equally new Kara’s Cupcakes in the Town & Country Village in Palo Alto. My plan was to compare the two to see whose cupcake reigned supreme. But of course, a lack of time trounced those plans once I spied the huge, snaking line at Sprinkles.
I did make it to Kara’s that day, where there was no line. And you’ve already read how scrumptious I thought those cupcakes were. So I thought it only fair to drag my bee-hind into line yesterday at Sprinkles to finally pass judgment.
At 2:40 p.m. on Monday, there was a line, but not too frightening of a one. Yet again, almost everyone in line was female. Oh, there were three guys queued up, but two of them gave up and left when they were only steps from the promised land — the bakery’s front door. If there ever was confirmation of which sex has the most patience, a cupcake line is unrefutable proof.
The woman in front of me recounted how her kids were so bold as to come last Tuesday — opening day of the bakery. They waited in line for one hour. Thankfully, my experience wasn’t as painful. From the time I planted myself in line to the time I walked out with my cupcake loot, about 25 minutes had passed.
I carried home one banana cupcake with vanilla frosting, one mocha (Belgian dark chocolate cake with mocha frosting), and one chocolate marshmallow (Belgian dark chocolate cake topped with marshmallow cream-bittersweet chocolate ganache). They were $3.25 each, just like at Kara’s.