The Dawn of Celebrity Chefs

(left to right) Clark Wolf, Jonathan Gold, Zoi Antonitsis, Joey Altman, and Scott Hocker

Restaurant consultant Clark Wolf remembers the pivotal moment when chefs were first transformed into celebrities in the San Francisco Bay Area. It was in the 1980s, when the visage of larger-than-life Chef Jeremiah Tower, of fabled Stars restaurant, graced a billboard advertisement for Dewar’s Scotch.

“That’s what started it in the Bay Area,” Wolf recalled. “Everyone thought, ‘How will Tower ever be taken seriously again?’ ”

He was. And the fame he garnered became the touchstone for stardom that legions of chefs after him coveted mercilessly. Nowadays, chefs are the new rock stars, the new reality TV idols, the ones groupies snap photos of, and seek autographs from. What has this era of celebrity chefs really resulted in? That was the intriguing topic earlier this week at a San Francisco Professional Food Society panel discussion at the new Miss Pearl’s Jam House in Oakland.

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My Mom’s One And Only Tomato Beef Chow Mein

My favorite tomato beef chow mein. Recipe follows at the end.

Fresh tomatoes. Seared slices of flank steak. Pan-crisped Chinese egg noodles.

Three simple ingredients that together have the most profound of meanings for me.

They make up my favorite tomato beef chow mein dish that my late-mother used to make for family lunches and dinners. Of all the home-style Cantonese dishes she cooked, it’s the one that most reminds me of her, it’s the one that most epitomizes her.  It’s a strong dish that can stand on its own, yet it’s unfussy, it’s comforting, and it’s full of sweet soulfulness.

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Take Five With Joey Altman, On Life After TV’s “Bay Cafe”

Joey Altman's first cookbook

For the past nine years, Joey Altman has been a familiar face on TV as the host of KRON’s “Bay Cafe,” where he’s welcomed us into his home and into the kitchens of some of the region’s best restaurants.

Nine months ago, the award-winning show sadly went off the air, the victim of the dismal economy and the unfortunate lack of a major sponsor, Altman says.

Altman fans shouldn’t despair. The 44-year-old, long-time Bay Area chef has been busy for the past year, working as a consulting chef for the new incarnation of Miss Pearl’s Jam House in Oakland, which just opened in late August. Altman was the opening chef for the original Miss Pearl’s Jam House in San Francisco in 1989.

His first cookbook also was published this year: “Without Reservations” (John Wiley & Sons), which is filled with tips and recipes for cooking boldly flavored dishes at home.

I caught up with him recently to talk about life after TV, his disdain for TV dinners, and his favorite TV and music idols.

Q: I remember when “Bay Cafe” first aired. Would it be fair to say that you weren’t nearly as ease on TV as you are now?

A: I was horrid the first 200 shows. They’re unwatchable for me. I was just ‘on’ as opposed to ‘being.’ I’ll go on a show now, and I’ll see other people practice bullet points in front of a mirror. I can’t imagine doing that today. I don’t think about it anymore. I just ‘do.’

Q: Was it sad for you when “Bay Cafe” ended?

A: I was very sad. All of my life has been a series of 90-degree turns. It requires one door to close for another to open. I’m confident I’ll find something. I won’t sit at home and pick lint out of my belly button.

I love the diversity of my career. I’d like to do another cookbook, more consulting on restaurants, and to play with my band (the Back Burner Blues Band, made up of fellow Bay Area chefs), and to a business project that would give me some sort of equity.

Q: Would you like to open another restaurant of your own?

A: God forbid. Not with three young children at home. Knowing what it takes to really make a restaurant work, I don’t want to sacrifice that much in my life right now. As it is, I’m doing 16-hour days at Miss Pearl’s. I’ll be there a couple more months.

Caribbean grilled lamb skewers with long beans. Recipe follows at the end. (Photo by Frankie Frankeny)

Q: Is the new Miss Pearl’s similar to the original one?

A: The sensibilities of both are the same, but it’s really the evolution of the original as if it had continued to grow. The signature dishes are there and the funky drinks. We’re also embracing things that have come on the scene since then — sustainable and local. The cooking there isn’t trendy; there’s not a lot of sous vide or foams happening there. It’s just more sophisticated because the environment is more so than it was before. There are elements of whimsy there. It’s bold flavors that are really dynamic and evocative of island cooking with lots of chilies, ginger, and lime juice.

Q: If you could trade places with anyone on TV, who would it be?

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New Brunch, New Restaurant, Curry Tasting At A Jeans Store, and More Happenings

Bubble & Squeak with jalapeno gravy and poached eggs. (Photo by Mark Leet Photography)

EPIC Roasthouse on San Francisco’s waterfront is now serving weekend brunch. Cornmeal waffle with crisp apple-smoked bacon, Bubble & Squeak with jalapeno gravy and poached eggs, and Dungeness crab Benedict are sure to wake you up in style.

The EPIC Bloody Mary with house-pickled vegetables and a lavender sea salt rim or a non-alcoholic Gold Rush (homemade watermelon syrup and seltzer water) will quench your thirst as you take in the view of the bay.

Cornmeal waffle with apple-smoked bacon (Photo by Mark Leet Photography)

If you’re more a night person, Jack Falstaff in San Francisco has just launched a new Happy Jack Hour, 5 p.m. to 7 p.m. Wednesday through Friday. Specialty cocktails like the Chef’s Side Car are $5, and can be enjoyed with bar bites such as spiced lamb meatballs and farmers market heirloom tomato salad.

Heirloom tomato salad at Elements Restaurant & Enoteca (Photo by Tom Fuller)In downtown Napa, Elements Restaurant & Enoteca has opened. It’s a project by former Intel executive Rich Poliak, Chef Charles Weber (formerly of Zuzu in Napa), and Noel Burke (former general manager at Julia’s Kitchen at Copia in Napa).

The menu features global small plates, such as oxtail terrine with a salad of summer roots ($9), “liver and onions” (foie gras and onion confit, $16), and fruit soup with eucalyptus syrup ($7).

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Amano — Chocolate From A Former Scientist

Amano chocolate bars

Art Pollard is a scientist by training. His specialty is search engines. In fact, his code is on most of our computers, in one form or another.

He’s also a chocoholic. More than 10 years ago, he started studying the science of chocolate. And two years ago, he started sharing his chocolate handiwork with the sweet-tooths of the world.

Thus was born Amano Artisan Chocolate. The name in Italian means both “by hand” and “they love.” It’s Pollard’s way of saying he hopes what he handcrafts will be loved by all who try it. He works with cacao farmers to improve their growing, fermenting and drying techniques. In return, he says he pays them three to four times the going market price — well above “fair trade” level.

He chose Orem, Utah for his factory, believing the high altitude (4,441 feet above sea level) and dry climate have beneficial effects on the chocolate. His 2-ounce bars ($6.95 each) are available online.

I’ll use my patented scale of 1 to 10 lip-smackers, with 1 being the “Bleh, save your money” far end of the spectrum; 5 being the “I’m not sure I’d buy it, but if it was just there, I might nibble some” middle-of-the-road response; and 10 being the “My gawd, I could die now and never be happier, because this is the best thing I’ve ever put in my mouth” supreme ranking.

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