Decadent Baked Brownie Mixes

Brown sugar blondies made from the new Baked bakery's mix.

Brooklyn’s Baked bakery makes irresistible modern-day, home-spun desserts. These aren’t dainty, precious, overly fancy sweets. They’re the type of treats that you grew up with — only way better.

Now, you can make the Baked brownie and two other variations easily in your own home kitchen, thanks to Williams-Sonoma, which is now selling Baked brownie and blondie mixes.

Choose from: Deep Dark Chocolate Brownie, Peanut Butter Brownie, and Brown Sugar Blondie. I had a chance to try samples of each.

The mixes are packed with premium ingredients, including Guittard Cocoa Rouge,  and Callebaut semi-sweet chocolate and milk chocolate.

Each of the mixes makes a large 9-by-13-inch pan of brownies or blondies. You still have to add your own eggs (2 to 5, depending upon the variety of mix) and butter (1 3/4 to 2 sticks, depending on the mix). For the peanut butter brownies, you also have to supply your own creamy peanut butter (3/4 cup).

The blondies have a nice balance of sweet, salty and vanilla. You can really taste the brown sugar, too. My husband wished they were a little taller in height. And I found them maybe just a smidge greasy.

The dark chocolate brownies are deeply fudgy, with crispy edges. It’s everything you want in a brownie.

The peanut butter chocolate brownie mix.

The peanut butter in the peanut butter brownie is not swirled in decoratively, but fully incorporated into the dark batter. As a result, the peanut butter taste is more of a surprise because you don’t see it, and the taste a little more subtle. But chocolate and peanut butter marry so well together that you’re sure to love this version.

Each box makes a 9-by-13-inch pan of brownies.

The mixes are $16 each or a set of three (one of each variety) for $39.95 exclusively at Williams-Sonoma.

You also can find the dark chocolate brownie recipe in the “Baked: New Frontiers in Baking) (Stewart, Tabori & Chang) by Matt Lewis and Renato Poliafito, founders of the Brooklyn bakery. Recipes for the peanut butter brownie and the brown sugar blondie, however, are not included in that book or in the founders’ follow-up cookbook, “Baked Explorations: Classic American Desserts Reinvented” (Stewart, Tabori & Chang)

The former book is $19.77 on, and the latter is $15.86.

What’s a better deal – the mixes or the books? If you bake a lot, definitely go for the books, which I adore because they are full of the kind of baked goods you really, really want to make. If you don’t bake, you might want to splurge on a mix. Or give one or three to a friend as a gift.

Recipes from the “Baked” cookbooks: Nutella Scones

And: Peanut Butter Cookies with Milk Chocolate Chunks

And: Root Beer Bundt Cake

More on Guittard’s Cocoa Rouge: In David Lebovitz’s Cocoa-Marzipan Pound Cake

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Date: Friday, 11. March 2011 5:26
Trackback: Trackback-URL Category: Bakeries, Chocolate, General, New Products

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  1. 1

    Those look really good!



  2. 2

    These all sound good. I love the recipes from the Baked cookbook I have, so I imagine their mixes would yield fairly delicious products!

  3. 3

    Thanks for visiting my site. These brownies look amazing. The photos make me want to eat brownies for breakfast as it would go perfectly with my coffee right now. I bet the book would be one decadent temptation after another!

  4. 4

    love my baked guys! have yet to try the mixes

  5. 5

    I’ve tried Fat Witche’s brownie mix and it was pretty awesome. I’d love to try the Baked version, as i doubt I’ll ever get the chance to visit the brooklyn store.
    I’m doing a give away on my blog for $80 Amazon gift card :), do stop over and enter!
    *kisses* HH

  6. 6

    The blondies actually look more like shortbread cookies. I’m with you. Bake from the cookbook is always the better route to go than a mix, even a fancy mix. ;-)

  7. 7

    I’d rather get the book, but these do make great hostess gifts. The peanut butter one sounds great. I love peanut butter bon bons, but for some reason don’t like too much of it in my baked goods.

  8. 8

    Those brownies sure look and sound amazing!

  9. 9

    Arrghh! Carolyn you temptress you! I’m at a hotel and all I want are some brownies. I wonder if they have any by room service? :

  10. 10

    These sound like great gifts for a party girl (and a great way to convince my friends that cooking is GREAT!). I would love to try the chocolate peanut butter mix, I am always in love with that combination!

  11. 11

    I’ve been wondering about these! Brownies are fairly easy to make, so I didn’t think I’d probably ever buy these, but I was interested in hearing more about them. Thanks! They sound like a good idea for someone who is afraid of/dislikes baking. :-)

  12. 12

    I bought the choc brownies for my mother and she made them. They were so delicious!

  13. 13

    Nice to see brownie mixes that use premium ingredients.
    Is everyone leaving a comment getting a blondie? :)

    Why.. no!?

  14. 14

    wtheck?!! 16 bucks for a pkg of brownie mix seems silly, until you realize that it’s still cheaper than buying a brownie at the local coffee shop. as someone who is somewhat adept at cooking in-house i will never spend this kind of money on a premade mix. it just seems sinful to me. okay, that’s my vent. otherwise, i love the way your finished product looks. they’re the perfect thickness all around. how dd you manage that?

  15. 15

    Mmmm this looks decadent alright! Guittard and Callebaut chocolate! Love to have a bite of this ;)

  16. 16

    Wow, I have never heard of this brand but I’ll be sure to check them out. The dark chocolate brownies seem sinful. A little pricey for the mixes, but what a deal on the cookbooks!

  17. 17

    It is Lent. Stop the temptation :)

  18. 18

    I’m going to need to try this asap! DIVINE!

    Great blog; happy I found you!

    Mary xo
    Delightful Bitefuls

  19. 19

    Gorgeous! Love WS mixes hehe.

  20. 20

    […] And: Baked Brownie and Blondie Mixes […]

  21. 21

    My mom works at Williams-Sonoma and I’ve been curious about the Baked mixes for awhile, so this review is very helpful! They all look delicious–maybe I should try a mix or two!

  22. 22

    Katie: For sure, you should try them! Especially since your Mom can probably get them at a sweet discount for you to try. Yum!

  23. 23

    […] Home-Baking: Brownie and Blondie Mixes From Baked in Brooklyn Share and […]

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