Dragon Fruit Juice for a Healthful Welcome to 2012

A dragon fruit juice that's a brilliant fuschia color. (Photo by Carolyn Jung)

After imbibing perhaps a little too much on New Year’s Eve weekend, you’re probably in dire need of a quenching drink right about now.

How about one made from the exotic dragon fruit?

The fruit, which looks a bit like a hot pink flower bulb from outer space that’s about to unfurl who knows what, is the primary ingredient in Pitaya Plus, a new juice drink launched a year ago in San Diego.

Company founder Chuck Casano was working for a non-profit in Nicaragua when he got his first taste of pitaya or dragon fruit. He was so smitten with it and the people there that he wanted to forge an even greater bond to bring a taste of Nicaragua to the United States, while helping employ impoverished Nicaraguans in his new venture.

The unique dragon fruit. (Photo courtesy of Pitaya Plus)

The result is Pitaya Plus, two juice blends high in Vitamin D, dietary fiber and other nutrients. There are 70 calories per 8-ounce serving. They’re sold in more than 100 Whole Foods nationwide, where they rank as having the lowest sugar level of any juice on the shelves there, according to a Pitaya Plus spokesperson.

The juices come in two varieties: Pitaya + Mango, and Pitaya + Lemon + Coconut Water. They are made with Central American dragon fruit, which are dark magenta inside, as compared to the white interiors of the Asian variety. As a result, both juices are a riotous fuchsia hue.

I have to admit that I was not smitten on the first sip with the samples I received. The trouble was I tasted them initially at room temperature. Drinking them cold, however, made all the difference because their inherent refreshing qualities really come to the forefront then.

If you’re used to sugary juices, Pitaya Plus is a bit of a shock at first because it’s barely sweet at all. It has a lighter body than most juices. There’s a faint strawberry-raspberry flavor that finishes quite cleanly on the palate. It’s a juice that you can drink a full glass of and feel refreshed by, without feeling weighed down.

The juice comes in two varieties. (Photo by Carolyn Jung)

Besides doing a body good, it appears to be doing a community good, too. The company operates out of one of the few solar-powered factories in Central America. The company hires only single mothers and pays them above minimum-wage salaries.

The fruit is sourced from family-run farms. So far, 17 of the producers have been USDA certified organic.

Take a taste in the New Year. A bottle is $2.99.

Winner of the Previous Contest: In last week’s Food Gal contest, I asked you to tell me the next best restaurant you’d most want to dine at now that El Bulli has closed. The winner will receive a copy of the new updated book, “Ferran: The Inside Story of El Bulli and the Man Who Reinvented Food”  (Gotham Books) by Coleman Andrews.

Congrats to:

Shiyam, who wrote, “Manresa in Los Gatos would be the next best restaurant in which I would love to dine. Chef Kinch’s creative genius, respecting every produce by using them at their prime. I have heard a lot about the mystical Love Apple Farm and would like to make my pilgrimage to his culinary temple someday.”

More Healthful Beverages: Payson Fruit Growers Tart Cherry Juice Concentrate

And: Strawberry Kefir (For Making Panna Cotta)

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Date: Monday, 2. January 2012 5:25
Trackback: Trackback-URL Category: Fruit, General, Health/Nutrition, New Products

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  1. 1

    I’m definitely going to have to search out this juice! I’ve only ever seen dragonfruit used in super sugary drinks and this is a refreshing change from the norm!

  2. 2

    A wonderful juice!

    Happy New Year!



  3. 3

    I don’t like my juices overly sweet so I think these sound perfect. Definitely a great way to detox after a whole lot of holiday indulgence! ;)

    Happy New Year!

  4. 4

    I’ve never tried dragon fruit juice before but I know it must be very healthy :) Happy 2012 again dear!

  5. 5

    It’s about time they tried to bottle this up for the US market. Sounds yummy!

  6. 6

    I’m going to look for this when I am in Whole Foods. I am not a fan of sugary juices so this sounds perfect. Plus, in need of Vitamin D!!! esp. when we hardly get the sun during this time of the year.

  7. 7

    I grew up eating dragonfruits — its so deliciously refreshing :)

    Happy New Year to you and the family :)

  8. 8

    After reading the first sentence of this post I thought you wrote it especially for me. Yes, I’ll have some please. And tell Ferran to stop looking at me like that. :P

  9. 9

    Happy New Year Carolyn! I will definitely be on the lookout for this dragon fruit drink next time I go to Whole Foods! Sounds like a great drink :)

  10. 10

    This juice sounds amazing!! Congratulations to the winner. I am sure she will be so blessed by this book!

  11. 11

    Dear Carolyn,

    I always come across this fruit at Asian / Vietnamese suburbs and the look so vibrant but never thought about juicing them and I might just do that to try it out. I think the flavour of the red ones are definitely more flavoursome than the white fleshed ones and definitely better if it is chilled.

  12. 12

    Yum, I love dragon fruit, will definitely look out for something like this in Sydney!

  13. 13

    ChopinandMysaucepan: That’s so interesting. I have tried the white variety of dragon fruit in fresh form, and honestly, it was pretty bland tasting to me. I have not had the chance to try the red-fleshed fruit. But good to know that you favor it for its deeper flavor.

  14. 14

    Living the Life Organic…

    Food Gal » Blog Archiv » Dragon Fruit Juice for a Healthful Welcome to 2012…

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