A Dutch Coffee Ritual Comes to the Bay Area

Place a Rip Van Wafel on top of a hot cup of coffee to warm it before enjoying. You can see it start to sink in the center from the heat.

Place a Rip Van Wafel on top of a hot cup of coffee to warm it before enjoying. You can see it start to sink in the center from the heat.


So many great ideas start in a garage.

But this one had its humble beginnings in a dorm room.

Amsterdam-native Rip Pruisken was a student at Brown University when he grew homesick for warm wafels enjoyed with a cup of coffee — an afternoon pick-me-up ritual beloved in the Netherlands. When he couldn’t find any wafels in the United States, he set about making his own. He bought a waffle iron and started churning out batch after unsuccessful batch in his dorm room until he hit on going to Holland to study how they are made. Upon his return, he set up a stand on the main green of the university, selling his handmade wafels to curious classmates.

Armed with ingenuity and a knack for using the resources around him, he recruited engineering students to design an automated wafel press. Next, he joined with fellow entrepreneur Marco de Leon of Brazil to win the Brown Business Plan Competition. Emboldened by that honor, they relocated to San Francisco, lured by its fanatical coffee culture.

Now, Rip van Wafels are available in every Peet’s Coffee & Teas, as well as at Bi-Rite Market in San Francisco, Bay Area Whole Foods and the Atlas Cafe in San Francisco.

Each cookie sandwich, which comes individually wrapped, is $1.50. They come in two varieties: Caramel Filled and Cocoa Filled.

Recently, I had a chance to try samples of each. These flat, cross-hatched circular cookies are made to sit on top of a cup of tea or coffee. Leave them undisturbed for a few seconds and they will start to soften from the heat of your beverage. Feel free to dunk them, too.

Choose Caramel or Cocoa.

Choose Caramel or Cocoa.

As is, the cookie is crisp-soft, not as snappy as a wafer cookie nor as thick. The thin smear of filling lends it natural give. When warmed over a hot drink, the cookie gets downright bendable. There’s not enough filling to drip out or get too gooey, but just enough to lend interest. Neither flavor is overly sugary. The caramel one is a tad sweeter with its toffee-brown sugar taste than the chocolate one, which has the earthiness of cocoa powder.

Each cookie weighs in at 150 calories with 6g fat — less than a candy bar. No preservatives are used. Among the ingredients are wheat flour, non-hydrogenated margarine, sugar, butter, eggs, soy flour, molasses, and milk.

If you’re looking for an alternative to the same old biscotti with your coffee, try going Dutch.

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  • We have enjoyed strop wafers for years …Trader Joe’s and Cost Plus are among the stores where one can buy them. Thanks for letting us know about an alternative source.

  • What a great story! And what a great treat — I haven’t heard of wafers. But I’ll be looking for them! Thanks.

  • As a newly arrived Dutch I’m surprised to find out about this habit of warming the stroopwafel above a cup of tea or coffee. I never did that, nor my friends back home do it. I only heard about it from you American guys.
    Haven’t tried these Van Rip yet, as I still have a package a visiting friend brought me. But great to know that I can get stroopwafels over here.

  • Such an interesting story Carolyn…I will look for these and I make sure to get one of each.
    Thanks for the post…hope you are having a great week 😀

  • This is such a great success story!

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