For awhile, it looked like the inside of a tiny cubicle was where Tim Luym would make his mark.
After all, the 30-year-old Filipino-American had majored in marketing and programming at Santa Clara University, before going to work at nearby Applied Materials.
But seeing the movie,” Office Space,” the comedy satirizing workers who loathe their three-walled existences, changed all that. Luym saw his life flash before him. He realized it was not a life he wanted. So he decided to turn his back on that, and follow his heart — and stomach — by enrolling at San Francisco’s California Culinary Academy instead.
An externship landed him at Charles Nob Hill in San Francisco, where he cooked on the line with acclaimed Chef Melissa Perello. When she moved to the Fifth Floor in San Francisco, he followed her.
In 2006, Lyum and a group of investors — none of whom had ever operated a restaurant before — got together to open what was supposed to be a lively night club that merely served a little bit of food.
That place was Poleng Lounge, which nowadays has become known far and wide for Luym’s vibrant, daring take on modern Southeast Asian street food in dishes such as bone marrow with crispy coconut bread, and addicting crispy adobo wings.
Recently, I chatted with him about his quirky nickname, the enormous impact a three-star review from the San Francisco Chronicle can have on a fledgling restaurant, and how he’d like to reintroduce Chris Cosentino to a certain Filipino delicacy the Incanto chef once gagged on.
Q: So when Poleng Lounge opened, it was really envisioned to be a club, not necessarily a restaurant?
A: The whole concept was that it was a club. We had to serve food because of the liquor license. We were an Asian-themed bar, so it was only natural that we did Asian bar food. We opened with a menu of only seven items.
Some nights we only had seven people come in. I would go to the market every morning, and figure out how much to buy, based on how many people we thought might walk in. After awhile, we realized there was no way we could sustain ourselves at the pace we were going. We opened in May, and we realized in August that we were probably going to be closed by December. We would run out of cash flow.
Then, out of left field, we got three stars in the Chronicle. I was just the cook. I didn’t know about media and all that stuff. I didn’t grasp what it meant. When the review came out, a public relations agency told us, ‘You better get ready. You’re going to be busy!’
On a weekend, we were used to doing maybe 20 covers. That Sunday night after the review came out, we quadrupled in business. We had all kinds of people come in — young, old, and people who had traveled from all over the Bay Area. It was shocking, and a blessing. To this day, I don’t understand it. I know a lot of talented chefs and can’t figure out, ‘Why us?’
Q: When Poleng Lounge first opened, you weren’t even able to pay yourself a salary. So you ended up cooking on the side for the dental fraternity at the University of California at San Francisco to earn extra cash?
A: That was my income while opening the restaurant. It was a means to an end. About 20 people lived in the house. I did this for a year and a half. I’d do themed nights. When it was “Mediterranean Night,” I’d make couscous with lamb or beef, and Greek salad with feta. When it was “Italian Night,” I’d make Caesar salad, linguine vongole, and tiramisu. Some of them had never had this kind of food before. It was all stuff that I liked to eat.
Once the restaurant got busy, though, I had less time. I started having to repeat menus. The worst was when I did a Macy’s cooking challenge. I was so busy that I called a pizza place to deliver to the fraternity. But I must have given the wrong address, because the pizza never showed up. The next day, they were like, ‘Man, we have to talk!’ And I knew I couldn’t do it any longer.
Q: So, being Asian myself, I must ask you the infamous Asian parental question. Did your parents think you were crazy when, after graduating from an expensive, private university and landing a job in high-tech, you told them you wanted to become a cook instead?
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